We help you become your Customer’s Favourite Brand
Build and grow a brand that you as well as your customers are proud to be part of.
You deserve to be a great brand
We respect you for your refusal to become just another market player and your commitment to build a great brand.
You believe in providing maximum possible value to your customers.
You want to grow into a big brand in future by offering superior product to your customers in comparison to other available options.
And you are sure that your differentiator will definitely help you get to the top by positioning your product as the best for your customers.
But here’s the catch...
But don’t worry, everything’s not over yet. There’s still a lot you can do.
From out extensive research in the last 5 years, we have learnt that a Brand is NOT an image, NOT a static idea, but rather a dynamic, free-flowing perception in the minds of your customers.
Your Brand is an Asset to leverage, build trust in the minds of your customers and to convince them that you are the go-to choice while making a buying decision.
True human connection is the only thing the customer trusts, that is the only thing that matters.
Today, brands must be built through human interaction
This is not a new idea, it is well known that any business is about emotions, human interaction, building relationships, developing trust and solving a problem through a product whose sale is just another step in the process.
But due to the ease and convenience of running ad campaigns and targeting customers online, businesses forgot it and ignored the need to take time to understand the customers' true pain points,
And they thought it is not worth putting in time and effort in building relationships with customers - something that small mom and pop stores used to do in the old days.
You need to somehow reconnect with your customers through the constant human truths and let them drive your business.
People buy from other people whom they know, like and trust.
You should keep in mind the 5 constant human truths -
Customers want to -
Customers want to -
Customers want to -
Customers want to -
Customers want to -
"What consumers are missing in our high-tech world is high-touch. They are missing the satisfaction of real relationships and knowing that other people care."
- Phil Kotler
Marketing has been about the over-promise. Marketers believed that if they sold, then it doesn't matter what the customer experiences after he purchase, and that's the mistake.
In a hyper-connected world, you can't ignore that the customers are your most important advocates.
From our research we uncovered 2 approaches a company can take
to build it's brand -
1. Brand Awareness approach
- This is basically storytelling. Use storytelling techniques to produce and distribute content that involve consumers emotionally.
- It connects with consumers based on principles of Influence and tells the story of the brand’s worldview shaped by its purpose and values that the consumers also hold dear.
- Remember the goal is not to convert anyone, the goal is to illustrate your point in an interesting format that consumers would be happy to consume and even share with others if they feel so.
- Very commonly used by funded businesses, even roping in celebrities to endorse.
2. Customer Engagement approach
- Similar in technique to the previous approach, but executed in stages growing iteratively one step at a time encompassing the concept of customer engagement in the process.
- Suitable for small/mid-size startups with limited budget spend.
- This is more like story-making, not just telling a probable but imaginary story, but depicting a true scenario where the characters are real humans which makes the case of the brand more compelling.
Featured Brand Analysis
Based on the Customer Engagement approach, we have designed a 2-stage Brand Building Service
Plan, test, implement and learn by focusing on some of your best customers, then take on the world with an army by your side.
Brand Ignition
Help you build your brand by designing brand action framework and implementing it to generate your first 10 brand advocates (1 month)
Brand Snowball
Help you grow your brand by focusing on the implementation and spread it to form a strong community of 100 brand advocates (3-6 months)
Book your free call Now
to discuss how we can work together on your awesome brand
