Congratulations
You have made the right choice to build a brand that your customers Love, feel proud to be part of and can’t stop telling others.
We Welcome You
on this incredible journey to Build and Grow Trust to ultimately build a great brand.
You are strong and so should be your brand...
We respect you for your refusal to become just another market player and your commitment to build a great brand.
This shows that -
You are not in business just to make money, you are playing a whole different game.
You believe in providing nothing less than the best possible value to your customers.
You wish to be the best and the preferred choice of your customers and are willing to put extra effort to make it happen.
But you may soon realize...
You don't have clarity on how to go about building your brand the right way.
And when you search for outside help to do branding for you, it might result in agencies who just design logo for you or do visual branding.
Or you might find an agency who would just work on designing a strategy to build an external image through ads without truly gaining customer trust.
All this might frustrate you and drag you to the point of quitting on the effort to build your brand.
A few years back, you would have designed a brand strategy after doing proper market research and finding out a gap to claim your brand position.
And then expressing it through carefully designed marketing messages to try to persuade your customers to differentiate you from your competitors.
But times have changed...
You would also agree that people now don’t believe what brands say or claim by running expensive ad campaigns.
They don’t like to be sold, do their own research to verify everything and believes only the words of their trusted network of people.
So, whatever you say in your marketing messages would not impact much unless it is aligned with customer’s values, beliefs and backed by brand behaviour.
And unless the customers are emotionally engaged with right brand experiences, they will not connect with your brand enough to like and trust it.
No business can be a strong brand unless its customers comes back to buy more and refer the brand to others.
Your logo can't be your brand...
A logo can't touch a person emotionally. No one connects with a logo.
But everyone connects with a pleasant experience that made them feel special in a way they never expected.
Once they are emotionally touched, you don’t need to compete in terms of price, features and benefits as customers are happy to buy again and recommend you.
Your brand can’t be just a promise, it must be a promise delivered.
It can’t be just an image you project, it must be how you do what you do and how the customer feels.
People love to talk what they personally like and share any extraordinary moment they experience while interacting with a brand.
So, why not design memorable moments along the customer journey and give them something nice to talk to others about their experience with your brand.
You have the courage to defy societal norms in order to start your own business
And we have the means to transform your business to a great brand.
That's where we come in...
A lot of founders start their business, launch the best product/service and gain some traction. They assume as long as they offer superior quality they will remain no. 1.
But, competency and credibility has become table stakes in today's market and customer mindset has changed significantly.
Your customers don't simply want the product with most features or lower price, they are making their buying decision on a lot of other factors, like -
How do the product/service experience feel ? Does the company treat its employees well ?
How does the brand make them feel with themselves and around others ? What is the company's stand on environmental and societal issues ?
All this is evident from recent controversies with major brands such as Byju's and Ola Electric, which calls for a serious effort in building brands from inside.
Good is not good enough...
We see a lot of brands still following the traditional branding process.
There's nothing inherently wrong with this approach but eventually the competitors will catch up rendering your functional differentiation meaningless,
and the one with better distribution and bigger budget will takeover the market much like how Jio disrupted the telecom sector 10 years ago.
This got us thinking and we said to ourselves there got to be a better way to build a great, strong brand. Our research led us to some fascinating insights.
Customers are ignoring ads – main source of acquisition for brands.
This indicates that good old fashioned branding has become insufficient in this age of AI.
You can't go there from here...
We found that with less attention span, brand trust and loyalty is also declining. Customers don't want to listen to what brands are telling so creatively.
Customers believe only their trusted network of friends, family and others they like and follow online as well as offline. So, how to connect with them ?
You have to connect with the customers through a common cause and a set of eternal values the customers resonate with - a brand stand.
It is important that you don't express it through messaging but through your actions and behaviours as customers only believe what they see, not simply told.
This will help you deliver the customer experience that will define and differentiate your brand from others. We will take you through the whole process.
Now you would ask what exactly is the plan here ?
Here's how we can help you build a great brand...
Delightful Customer Journey Design
Customer Engagement Campaign Design
A truly great brand is built from inside out...
So, we start with discovering your brand purpose and figuring out a set of values that would guide your team towards greatness.
The purpose and values would help to bring the whole team on the same page and form a closer bond resulting in a vibrant culture
that guides them on how they fit into the brand and what role can they play in strengthening it.
It would also give rise to the core ideology of the brand which you must stick to and preserve while making every business decisions.
Based on your core ideology, you will form your brand strategy.
The objective of your brand strategy is to engage customers on core ideology through your actions and behaviours that inspire them to connect with your brand.
Your brand is always getting built, whether you like it or not.
Choice is yours – to shape it how you like or let it be whatever others make of it.
What you do is who you are...
Now, we help you to implement the brand strategy by designing customer experiences in accordance with your core ideology.
The experiences should be either delightful and memorable or it should give your customers something that they can't wait to tell others.
Nobody remembers a brand that just gives them what they want. People remember a product/brand if it made them feel special, if it made their day.
They need to have an experience that is fulfilling and to an extent overwhelming that they can't believe they didn't decide to go for your brand earlier.
Competency never creates conversations. People never tell others about having just a good enough experience or when they get what they wanted/expected to have.
For your customers to talk to others about your brand, the experience has to be an operational differentiator - something you do that's extra-ordinary.
Attitude is Everything...
One last but most important thing that is worth mentioning here is the attitude in the entire process of brand building.
You can't build trust unless you care for the customer at every intertaction. You should see your win is rooted in their win, you succeed only when they do.
In essence what you are trying to do here is enter the closed network that your customer trusts and looks to for advice/help/suggestion.
Just think about it like this - you are building a life-time relationship with your customer.
So go ahead and take the 1st step...
BrandView workshop
Focus –
Customer Journey Mapping
Outcome –
Form a clear overall picture of your customer’s interaction with your product/service to design delightful engagement campaigns
Duration –
1 weekend
Price –
₹ 500
Bonus –
Complementary access to Community
Nothing changes if nothing changes...
If you still don't act, you would risk being sidelined and ignored by your customers if your competitors act while you just sit and delay to get pushed to irrelevance.
The pace of change has accelerated since the pandemic and the customers demand quick action from brands.
Remember once the customer chooses to trust a brand, he/she ignores all others, so you better be the first to establish authentic connection with them.
Don't settle for anything less than the best...
You might go for someone claiming to provide branding services without working on the internal brand first and just helping with brand positioning, but remember -
Brand building is much more than just standard branding.
It strives to create a brand stand and engage customers on the basis of your core ideology, not just a market differentiation.
So, why waste your valuable time and money with something that is going to give you only a portion of the result you want to achieve.
Make the most of your brand building efforts and activate the 100% of your brand power.
After we complete brand building exercise together...
You will be able to put your brand at the center of your business.
Most businesses fail to do so, which causes a mismatch between who they are internally and their external image giving rise to trust deficit.
You will eliminate that issue completely. There will be no gap between what you believe, what you practice, what you offer, and what you say about yourself.
You will be able to see brand building not just as a strategic function but as an orchestration function -
instead of simply setting direction, you will be facilitating implementation across all functions with all stakeholders enabling your business to run smoothly.
Remember that your brand is a verb.
Brands are about action, not advertising.
You will achieve a lot more with a strong brand...
You will see that your brand is in constant motion, constantly evolving. You will treat your brand NOT as an identity to lean on but as an instrument to be put to use.
When you own, internalize and operationalize your brand, you will be able to convey value beyond any single product/service, and form a valuable bond.
You will be able to use your brand much better than just a static outward-facing, image-oriented object.
Your brand will no longer be just a story expressed through messaging and marketing communications,
it will be the experience that is actually delivered and communicated through every single thing you do, every day, around the clock.