Cadbury Diwali 2022

Home Services Brand Analysis About Us X ‘Shops for Shopless’ by Cadbury Campaign Context… The Problem – In India, millions of hawkers (street vendors) sell goods without a permanent shop. They are shop-less. This lack of a permanent address means they miss out on the digital economy and are often invisible to new customers. Cadbury […]

Stanley Tools

Home Services Brand Analysis About Us X ‘Yeh Deepavali Yellow waali’ by Stanley Tools Campaign Context… A Deepavali Village That Was Dimly Lit – The annual festival of Deepavali is defined by light and celebration. However, for a small village in Andhra Pradesh actually named Deepavali, the evenings were often shrouded in darkness, especially along […]

Adidas – 2017

Home Services Case Studies About Us X ‘Boost Your Run’ by Adidas Campaign Context… Adidas created this campaign ahead of the 2015 Hongkong marathon. When they conducted market research to run a new campaign, they uncovered a new trend – running was evolving from a individual sport to a social activity, people starting to run […]

KLM Airlines

Home Services Case Studies About Us X ‘Bonding Christmas Buffet’ by KLM Airlines Campaign Context… During Christmas of 2016, KLM Airlines launched a campaign video demonstrating their value system of connecting not just places as an airline, but also connecting people. The video shows random strangers who are alone on an airport, where a tall […]

CARS24

Home Services Case Studies About Us X ‘Birthday without the bumps’ by CARS24 Campaign Context… To mark its 10-year anniversary, CARS24, an auto-tech startup, carried out a civic initiative to repair over 500 potholes and restore more than 7,000 square feet of damaged road across high-traffic zones in multiple cities in India in August 2025. […]

MG Hector

Home Services Case Studies About Us X ‘Love Drive’ campaign by MG Hector on its 6-year anniversary celebration Campaign Context… MG Motor India celebrated the 6 year anniversary of its best-selling car over the last weekend of July 2025 in a very special way. They didn’t just offer discounts on the model and ran paid […]